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E: darrius@darriusrankin.com L: Greenville, SC
EXPERIENCE
Graphic & Motion Designer, Brand Consultant
- Partner with diverse clients to develop strategic design solutions that strengthen brand-customer relationships and drive engagement
- Provide comprehensive brand consulting services including market positioning, visual identity development, and brand strategy
- Create custom illustrations and graphics for branding, marketing materials, and digital products
6am City Inc | Senior Graphic Designer
- Lead design projects from concept to completion for branding, product design, marketing campaigns, and e-commerce platforms
- Assisted in developing comprehensive brand identities including logos, color palettes, typography systems, and brand guidelines for the company and clients
- Created B2B assets to attract potential advertisers
- Created high-converting marketing materials including print advertisements, social media graphics, email campaigns, and web banners
- Designed product packaging and promotional materials that increased brand recognition and customer engagement
- Collaborated with cross-functional teams including marketing, editorial, sales, and leadership to ensure design alignment with business objectives
Retrobrand | Apparel Designer & Production Artist
- Designed production-ready apparel graphics for major retail clients and universities including MLB, Barnes & Noble, and Old Navy
- Created seasonal apparel collections that aligned with brand guidelines and current fashion trends
- Prepared print-ready files and technical specifications for screen printing and embroidery production
- Collaborated with merchandising and product development teams to ensure designs met market demands and production requirements
- Maintained brand consistency across The Original Retrobrand product line while developing innovative design concepts
Southern Tide | Apparel Designer & Production Artist
- Partnered with design team to develop engaging apparel graphics aligned with seasonal assortments and brand aesthetic
- Created graphics for multiple product categories including t-shirts, polos, outerwear, and accessories
- Developed technical production files ensuring accurate color matching and print quality for manufacturing
- Contributed to seasonal design presentations and collaborated with merchandising team on product selection
- Maintained the Southern Tide brand identity while introducing fresh design elements that resonated with target demographic
Infinity Marketing | Production Artist & Designer
- Collaborated with design team to update annual Comcast Xfinity customer notification materials
- Managed production workflow for high-volume marketing campaigns ensuring brand consistency and quality standards
- Designed overflow projects including print advertisements, digital banners, and email marketing campaigns
- Prepared production files and coordinated with vendors to ensure accurate printing and timely delivery
- Adapted quickly to client feedback and tight deadlines while maintaining attention to detail
Flat Rock Baptist Church | Graphic Designer
- Managed comprehensive design projects spanning web design, branding, advertising, and creative direction
- Designed and maintained church website, improving user experience and online engagement
- Created promotional materials for events including posters, banners, social media graphics, and printed collateral
- Developed consistent visual branding across all communication channels
- Collaborated with leadership team to align design strategy with organizational goals and messaging
EDUCATION
University of South Carolina Upstate
Bachelor of Fine Arts with emphasis in Graphic Design
Deans List
President's Honors List