33%
Revenue
100%
Click Through Rate
6AM City is a hyper-local media company that designs, launches, and monetizes community newsletters across 26+ U.S. cities. Their mission is building "Pride in Place," celebrating local communities with positive, neighbor-to-neighbor storytelling. More about 6AM.
During my four years at 6AM, I made a significant impact on the company's brand standards and overall presentation. As the de facto head of advertising, I elevated the quality of our ad designs, creating more engaging content that directly translated into increased advertising revenue. I worked with hundreds of clients. From local mom-and-pop shops to major brands like Home Chef, producing thousands of designs throughout my tenure.
Roles: Brand Design, Brand Strategy, Advertising, Motion Design, Graphic Design
Culture
Maintaining morale and boosting productivity requires cultivating a healthy work culture. When I was asked to create a training tutorial for the company, I saw an opportunity to inject some fun and joy into the process—so I decided to turn it up a few notches. I wrote, shot, produced, starred in, and edited the video myself. The response was so positive that we had plans for an entire series, complete with its own lore.
Headers
The Header is the premier ad placement featured at the top of every newsletter. I elevated our advertising by creating more engaging designs tailored to each client's goals. Higher engagement led to more requests for premium placements, which made the newsletter easier to sell and ultimately generated more ad revenue.
Giveaways
Local markets partnered with businesses to create promotional giveaways, which were advertised through newsletters, social media, and the 6AM market websites. The ads I designed achieved high click-through rates, particularly from social media and newsletter placements.
Emails
For a time, 6AM operated a sub-brand called Six and Main—an online shop that leveraged the 6AM audience to showcase featured local businesses. Each week, I designed custom newsletters highlighting different businesses and their exclusive deals.
