How do you design for people who can't afford to hire you? This is the question that drove Ben Uyeda to develop a revolutionary digital media business model.

Ben Uyeda has made a decision to publish his designs openly on the internet instead of patenting them and turning them into products. In this assumption-shattering talk, Ben explains why he gives his best designs away for free, and is happy to see people “steal” his design ideas to make money themselves. Watch to learn how Ben has co-opted the capabilities of big companies as his supply chain, crowd-sourced his R& D, and built a profitable company while ONLY doing the kinds of work he loves.

Ben Uyeda is a co-founder of the award-winning architecture firm ZeroEnergy Design. His current design venture, Homemade Modern, has reached more than 12 million people and resulted in his designs being produced and enjoyed on 6 different continents. His goal is to produce designs that are "desirable to people who have lots of options, yet attainable by those who don’t”.