“Symbols don’t make clear what you do; it makes it clear who you are. The less they say, the better. Over time it’s going to take on the characteristics [of the company], for good or for bad.” Ivan Chermayeff
“Symbols don’t make clear what you do; it makes it clear who you are. The less they say, the better. Over time it’s going to take on the characteristics [of the company], for good or for bad.” Ivan Chermayeff