21%
Registrations
98%
Engagement
94%
Click Through Rate
Newbreed Jiu Jitsu Federation is one of the largest Jiu-Jitsu organizations in the country, running over 100 tournaments a year for competitors at every level. Built around "Compete. Elevate. Experience.," they bring professional infrastructure to the mat: real-time scheduling, pro scoreboards, and quality venues, anchored by their flagship World Jiu Jitsu Championship each year.
Roles: Brand Strategy, Visual Identity, Advertising, Videographer
Tournament Ads
The old material had grown stale, so a new season called for a new look across social and print. I created a suite of graphics built to flex: color schemes, information, and fighters swap easily to cover the ten events that can run at the same time. The designs lean hard into the brand colors and the tradition of jiu jitsu, with two competitors fighting for the glow of glory.
Triple Crown
Created the logo, advertising, and event material for the Coastal Carolina Triple Crown, a new event where competitors fight across three tournaments in the Carolinas to win the crown.
Global Grappling Championship
Created the logo, advertising, and event material for the Global Grappling Championship, a new event that, going forward, would serve as Newbreed's biggest tournament of the year.
