Proso is a functional beverage brand built around a simple idea: more protein, less sugar, without the chalky gym-bro baggage that comes with most options on the market. It's dietitian-formulated, tastes like soda, and is built for people who want better nutrition without having to think too hard about it. More about Proso.
Roles: Branding, Strategy, Motion Design, Animation, Game Development
Proso isn't chasing mass market. The goal is a loyal, engaged customer base that sustains the brand at a comfortable scale. The arcade, the promotions, and the ecosystem being built around it are all working toward that: keeping the right customers close rather than constantly acquiring new ones.
Proso Arcade
Retention is the harder problem. Getting someone to buy once is one thing. Getting them to come back is another. The Proso Arcade is a suite of browser-based games where players earn points toward discounts and merch, keeping the brand in their life between purchases and giving kids in the target audience a reason to stay engaged. Each character in the Proso universe gets their own themed game. The first, Rootie Rush, is an infinite side-scrolling platformer available on both mobile and desktop. The goal is an ecosystem of games and animations that grows with the brand.
Mocktails (Coming Soon)
Replace with description for Mocktails.