Peace Be Our Journey is a travel tribe for the anxious, lonely, stressed person of color. PBOJ aims to provide an environment and platform for people of color struggling with anxiety, stress, and fear to talk, release, and relate while exploring different cultures and communities.
The best way to find yourself is to get lost somewhere else.
Roles: Brand Identity, Brand Strategy, Brand Positioning, Graphic Design
The goal was to create a visual identity that felt like an invitation. Something warm enough to lower your guard and open enough to make you feel like you belonged before you ever booked a trip.
Visual Identity
The identity needed to feel like a destination before you even knew where you were going. Warm, alive, and grounded without being heavy. The mark reads as both a flower and a compass, something rooted that still points somewhere. The palette pulls from earth and nature without feeling dusty. The typography pairs an adventurous display face with something trustworthy underneath. The whole system was built for a Black audience navigating a space, travel and mental wellness, that rarely speaks directly to them.
